"Quench Solutions headed by Leon Ashford is the kind of partner every brand hopes to have. He brings relentless drive, sharp commercial instincts, and a level of integrity that makes working with him both productive and genuinely enjoyable. Leon speaks his mind, stands by his word, and knows how to open doors thanks to his deep industry connections. He’s an aggressive, highly effective salesperson who consistently pushes for results while keeping relationships strong. A true asset to Milestone Beverages and to anyone fortunate enough to work alongside him"
"I worked directly with Leon during his time at IDS and whilst with Quench Solutions was a consultant for UETA MEA. After joining IDS, I quickly realized why he had been a selling point for the owners, in persuading me to join. His ability to implement new processes from both a technology and culture perspective within the business, quickly made a material difference to how things operated at IDS, as our business grew rapidly. His passion, dedication, dynamism and commitment to find workable solutions, are consistently demonstrated - something I experienced in his advisory role at UETA MEA. He is one of the best problem solvers that I have worked with - and has an ability to bring people along on that journey. At multiple times in my career, Leon provided importance guidance in helping me grow and develop. I hope our paths cross again in business, as Leon was a reason for my own success - and I still feel like I can learn a lot from him."
"I had the pleasure of working with Quench Solutions and Leon Ashford across several complex projects, and his contribution consistently stood out. He brings an exceptional attention to detail, deep market knowledge, and a strategic mindset that elevates every discussion. What impressed me most was his tenacity and perseverance—he doesn’t just solve the problem in front of him; he pushes through ambiguity, challenges assumptions, and ensures every angle is thoroughly explored. He is a thoughtful, rigorous consultant who adds real value, and I would happily work with him again."